Integrated Marketing Communications Approach to Corporate Image Management in the Information Age

As we round off the first decade of this millennium, many things are still “new to business managers in third world countries and Nigeria in particular: World Wide Web (WWW), electronic mailing, improved . . .

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Ezeudu Ikenna Jude
Pages : 53-58
Volume 4 , Issue 2
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What Factors Contribute to Entrepreneurs’ Decision Making Biases? A Comprehensive Study

Entrepreneurial decisions are of great value as well as importance in the field of entrepreneurship by playing an exceptional role in all major entrepreneurial activities. Given the unique characteristics . . .

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Kambiz Talebi, Pouria Nouri, Abdolah Ahmadi Kafeshani
Pages : 59-68
Volume 4 , Issue 2
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Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia

The purpose of this study is to identify the internal factors that influence online purchase intention among Malaysian university student which include trust, prior online purchase experience and self-efficacy. . . .

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Nur Farahiah Azmi, Lew Wei Peng
Pages : 69-74
Volume 4 , Issue 2
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The Extent of Applying the Target Costing Method in the Jordanian Chemical Industry Sector

This study aims to recognize the extent of applying the target costing method in the Jordanian chemical industry sector, and the suitability of the industrial environment for supporting such a modern concept, . . .

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Khalil Mahmoud Alrefaee, Laith Akram Mulifh Al-Qudah, Mohammad Mahmud Humeedat
Pages : 75-89
Volume 4 , Issue 2
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The Impact of Students’ Characteristics on their Perceptions of the Evaluation of Teaching Process

Students’ Evaluations of Teaching (SET) continues to be in use around the world;the reliability and validity of SET scores as measures of teaching effectiveness remain an area of considerable research . . .

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Ale J. Hejase, Hussin J. Hejase, Rana S. Al Kaakour
Pages : 90-105
Volume 4 , Issue 2
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