Bank Choice Determinant Factors: A Study of University Students in Metropolitan Kano

The student market is fast becoming an important market niche which might henceforth prove difficult to ignore as a result of the ever increasing competitive commercial banking organizations. This is consequent . . .

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Adewale A. Adekiya, Muhammad S. Gawuna
Pages : 154-175
Volume 6 , Issue 4
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An Update on Major Enforcement Actions: Under The Accounting Provisions of the Foreign Corrupt Practices Act or FCPA

This article outlines the basic provisions of the Foreign Corrupt Practices Act (FCPA) in the context of several of the major enforcement actions brought under accounting provisions of the Act in the recent . . .

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David Mest, Richard J. Hunter Jr.
Pages : 176-186
Volume 6 , Issue 4
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Success Factor of New Product Launch by Printing and Publishing Business in Malaysia

Printing and Publishing Business is the the main magazine and newspaper producer in Malaysia. Research that conducted will focusing on determining the success factor of new product launch . It identify . . .

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Nurul Ashykin Abd Aziz, Siti Fariha Muhamad, Afifah Hanim Md Pazil, Nurul Aien Abd Aziz, Noreen Noor Abd Aziz
Pages : 187-195
Volume 6 , Issue 4
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Overcoming the Barriers of International Chinese Direct to Consumer E-commerce: The Case of Ali Express

This paper offers detailed insight into the growing phenomenon of Chinese E-commerce directed towards sales in the United States. Such ventures appear to be growing strongly in popularity and have the . . .

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David J. DiRusso
Pages : 196-203
Volume 6 , Issue 4
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Organizational Commitment: Towards an Integrated Concept Linking the Attitudinal and Behavioral Approaches

This study examines a set of attitudinal and behavioral variables in order to develop an integrative concept of organizational commitment. Structural Equation Modeling was utilized to assess a possible . . .

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Igor Gomes Menezes, Antonio Virgilio Bittencourt Bastos, Victor Riccio Duran, Tainã Veloso, Kauê Almeida
Pages : 204-217
Volume 6 , Issue 4
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