Entrepreneurial Perceptions and Intentions: An empirical survey of Students in the Faculty of Commerce at Great Zimbabwe University, Zimbabwe

Entrepreneurial Perceptions and Intentions: An empirical survey of Students in the Faculty of Commerce at Great Zimbabwe University, Zimbabwe

Author(s) by Mudondo Chenjerai David
Pages 1-11
Keywords entrepreneurial intention, entrepreneurship education, perceived image of an entrepreneur, family background and socialization
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Abstract


This research paper sought to investigate the entrepreneurial perceptions and intentions of students in the faculty of commerce at Great Zimbabwe University using a descriptive research design. The perceived role of education as a predictor of entrepreneurial intention and the influence of contextual factors such as family and social background on students’ career choice were further investigated. A structured questionnaire was administered to collect primary data from a sample of 300 respondents purposefully selected.The findings revealed that the majority of students have positive attitudes towards entrepreneurship and hold a positive perceived image towards entrepreneurs and in turn harbour clear and substantial entrepreneurial intentions after graduating. The study also revealed that the introduction of entrepreneurship education in the university curriculum has increased students’ awareness and interest in undertaking entrepreneurship as a career whilst the influence of the family background and one’s socialization has been noted as being moderately significant in shaping students entrepreneurial intentions.

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