Cultural Dimensions of Pakistan: A Comparison of Sindh, Punjab, Balochistan and Khyber Pakhtunkhwa Provinces
|Author(s)||by Mehmood Anjum, Syed Muhammad. Zia, Hasan Raza|
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Dowling et al, (2008), elaborates that cultural understanding can direct to better success of international business endeavors and absence of it can only as well direct to their failure. The Provinces of Sindh, Punjab, Balochistan and Khyber Pakhtunkhwa do not have resemblance roots and cultural background and each province has distinctive language, ethnicity and culture, and its cause the cultural diversity in Pakistan. The goal of the study is to look into the cultural dimensions of these four provinces of Pakistan. The Greet Hofstede‟s values survey module (2013) has been used as an instrument in this research. The data of 632 participants were utilized in this research for final investigation. The results verify the significant difference among cultural dimensions of four provinces of Pakistan. This research is an attempt to create cultural awareness and understanding of cultural diversity for global business managers to work and global organizations to start business in Pakistan.
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