Correlation of On-The-Job Training Performance on Print Media of AB Mass Communication Students and Academic Performance in Selected Professional Courses for School Year 2012-2013

Correlation of On-The-Job Training Performance on Print Media of AB Mass Communication Students and Academic Performance in Selected Professional Courses for School Year 2012-2013

Author(s) by Cynthia Martinez, Jaetee Lontoc, Arnie Christian Villena, Jake M. Laguador
Pages 80-88
Keywords On-the-Job Training, Internship, Academic Performance, Media Marketing, Advertising
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Abstract


On-the-Job Training provides various real-life learning experiences that could be of great help towards the achievement of greater knowledge, skills and values necessary for job placement. This study aimed to determine the correlation of on-the-job training performance of the AB Mass Communication students during SY 2012-2013 in terms of Personal Characteristics, Attitude towards the job, job performance, adherence to company policy and competence with their academic performance in Advertising Principle and Media Marketing. The study utilized a descriptive-correlation method of research. Results showed that Mass Communication students obtained an excellent performance rating in their On-the-Job Training with high academic performance rating in media marketing and average in advertising principle. Students with high academic performance in Advertising Principle also obtained high training performance except in adherence to company policy.

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