The Impact of Social Media Marketing during Mega Sports Events –an Empirical Study in the Frame of the FIFA World Cup 2014

Throughout the past decade the rapid proliferation and widespread adoption of social media for marketing purposes can be observed across all technological and digital touch points. This paper focuses on . . .

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Gerd Nufer, Franziska Ibele
Pages : 1-24
Volume 2 , Issue 1
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Antecedent of Lecturer Performance: Empirical Study at UIN Maulana Malik Ibrahim Malang

It is important for organizations to be able to consider factors that can improve lecturer performance, because lecturer performance able to improve organization performance. This paper attempts to determine . . .

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Vivin Maharani
Pages : 25-33
Volume 2 , Issue 1
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Distressed Company Prediction Using Logistic Regression: Tunisian’s Case

In this study, we try to develop a model for predicting corporate default based on a logistic regression (logit) and applied to the case of Tunisia. Our sample consists of 212 companies in the various . . .

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Fayçal Mraihi
Pages : 34-54
Volume 2 , Issue 1
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Influence of TV and Radio Adverts on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis

The use of telecom products over the years has gone up tremendously among consumers. This has led to intense competition among the telecom operators for customers. TV and Radio have been one of the competitive . . .

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Dominic Owusu, Kwamena Minta Nyarku
Pages : 55-65
Volume 2 , Issue 1
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Technological Innovations in Banking: User Acceptability and Payment Problems in Ghana: A Case Study of Zenith Bank Ghana Limited

This study sought to uncover technological innovations in banking emphasising user acceptability and payment problems in Ghana, and selected Zenith Bank Ghana Limited as the case study. Questionnaire was . . .

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Lawrence Yaw Kusi, Isaac Kwadwo Anim, Kwamena Minta Nyarku
Pages : 66-81
Volume 2 , Issue 1
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