King’s Choice: Case of Wanda Group’s Strategy and Overseas Development
|Author(s)||by Tian He, Xiaohan Hu|
|Keywords||Wanda, Real estate, Overseas investment, Asset-light, International brand|
|Open Access||Access PDF Open in New Tab|
2012 for the real estate business is a crucial year. Affected by the downturn in the domestic market as well as factors such as policy control, Chinese real estate companies began to shift its strategic focus. Chinas first-line real estate companies, such as the Country Garden, Vanke, Greenland Group, Wantong, Poly and so on, have set plans for overseas real estate. In 2012, Wanda proposed ten-year strategic development goals. According to the layout, Wanda would implement the cross-border development and become a multinational corporation. This article will analyze the reasons, process and strategies for Wanda’s overseas investment. Asset-light and international brand’s building will be emphasized.
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